Well, we made it through 5 different Events in January--- one every weekend, and another that ran two successive Fridays. Some were definitely better than others; as always, the dollars driven by each Event are to a great extent dependent upon the publicity, advertising, and networking the beneficiary group does in the weeks leading up to the Event.
A good example of that was the Event for the Hoover High Marching Band. Michael, who spearheaded the drive for that group, managed to get contributions from the local YMCA and a media company. We sent a truck to pick up at those two locations separately from the Event, and they ended up adding roughly another 33% to the final tally! That kind of creative networking can really pay off, so if you're with a group thinking about doing an e-waste fundraiser, think beyond your own mailing list and circle of friends. Think about social networking (Facebook, local websites, Craigslist); local businesses; people who know people in IT Departments; people who know Facilities Managers at big companies; computer repair shops; etc.
We took February off, and it's a good thing because with the nasty winter we've had we would have been rained out several times. Now, looking ahead, we've got two Events in March (on the same day!); and we're booked April 23rd (two that day also, for Earth Day), and 30th. We've also got May 7, May 14th and May 21st in the books. So, looks like a busy spring! If you're thinking about booking an Event sometime soon, be sure to get in touch with us right away so you don't miss out!
This year I'm starting the process of turning this little enterprise over to my youngest daughter, Mackenzie, and her friend Bo. I'm hoping that future postings on this blog can come from them, and I transition them from being extra hands at the Events to actually running the whole operation.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment